Brand Activation Manager | Food & Beverage

🌟 What's in it for you?

• Work on the launch of a new and exciting brand proposition, an innovative concept, and an exciting range of products.
• Work in a very dynamic and entrepreneurial project mode.
• A competitive salary package with many additional fringe benefits, including a company car and 36 days of holidays.

🔍 About the job

• Develop and implement the shopper marketing plan and tools (customer decks, POS materials, and goodies) for Home, OOH, and e-commerce.
• Collaborate closely with the Sales Team in the home and out-of-home channels to bring the new brand to life in stores, driving shopper awareness and conversion.
• Infuse life into the brand every day by creating tremendous excitement internally and externally. This includes training brand ambassadors and organizing training sessions.

• Based on the concept and brand validated in earlier stages, finalize and implement the marketing strategy and plans, including the brand book, communication big idea and assets, PR/events, and partnerships.
• Develop a digital strategy, supported by a digital expert team, content, and a targeted communication plan.
• Manage the brand content calendar and act as the gatekeeper for social brand channels. Provide direction to the social manager from agencies for social/PR/influencers content.
• Define and agree on the media plan with the media team and agency. Conduct analysis (campaign and brand performance, competition updates, market gaps, consumer opportunities).
• Collaborate with E-KAM on the promo and event plan, ensuring online/offline differentiation and brand consistency.
• Develop the brand website, including content and traffic (SEO & SEA). Enhance performance, traffic, and conversion on the website, and develop e-commerce content.
• Generate and distribute ratings and reviews, as well as advocate for the brand.

🎯  About the ideal candidate

• You embrace the challenge of launching and scaling a NEW brand. You promote innovative thinking and propositions, demonstrating creativity and a capacity for innovation.
• You possess a strong entrepreneurial mindset and a "CAN DO" mentality. You are results-driven, accustomed to testing and learning, adept at problem-solving, agile in your approach, willing to go where the work is, and continuously seek improvements for your business. You exude energy and enthusiasm.
• You are digitally savvy, with social media trends and influencer content holding no secrets for you.
• You are not afraid to handle operational tasks with efficiency and agility.
• You are collaborative and do not work with a silo mindset. You are comfortable in a multicultural and multi-functional environment.
• You have a university or high school degree and a minimum of 3 years in activation marketing ideally in FMCG & ideally including experience in digital communication and product/service launches is a plus! 
• You are fluent in French, English, and Dutch.