- To determine the current state of motivation of individuals in the Sales or Marketing department and put them in perspective with the company’s Purpose.
- Enable a corporate Purpose to be clearly stated.
- Offer a framework for understanding the internal strengths underlying in the team.
- Offer a visual representation of these strengths.
- Offer a first step towards understanding how career aspirations and company Purpose can be related.
This will be condensed into an explanatory report about the various internal strengths, with relevant illustrations.