Case study – Profiling

Case study - Profiling

  • A market research company active for 20 years wanted to evaluate the motivations and values of its team members.
  • The goal was to find out whether the team was committed to the company’s new direction, which had been decided by the management some months ago.
  • This decision had been determined by the need to ensure the future of the company, active in a very competitive environment.
  • To end the mission, the GR Consultant organised a “round-up” meeting to present the mission report, including the organisation map and his recommendations.
  • In this case, motivation and accompaniment levers (ongoing training and a re-shuffle of some internal projects) were suggested for a number of people. Specific tasks were attributed to team members depending on their openness rather than the changes.