Trade & Brand Activation Manager Belux I FMCG-FOOD

Our client is a family-run European company headquartered in Germany recognized as one of the leading biscuit manufacturers in Europe. The company has taken in that purpose a strong position in the Indulgence market and snacking with biscuits, waffles, chocolate bars and cake products. Reporting directly to the Marketing Manager Belux, we are now looking for a:

Trade & Brand Activation Manager Belux

 

Your responsibilities

• You define the most relevant shopper insights and help develop promotions
• You carry out ROI analyses on the actions organised within the retail sector and follow up the sell in and sell out figures using various tools (SAP, Nielsen, ...). 
• You help generating a business overview on the Brand performances in the different distribution channels
• You manage the assortment on the Belgian market (article management, packaging, ...).
• You set up activation plans for the different retail brands (shopper centric, retail media, ...) both online & off-line.
• You give recommendations and carry out the projects with regard to the marketing plan for the Belgian market (sampling, sponsorship) as to match with business objectives Acquisition, Repurchasing, Brand Awareness.
• You follow up the competition and make a recommendation based on their success stories
• You support the sales department, logistics and production planning
• You manage agencies and work closely with sales and finance.
• You report to the Marketing Manager

Profile

• You have a university degree.
• You have years of experience as a marketer or trade marketer in FMCG/food environment.
• You are trilingual: Dutch, French and English. German is an asset.
• You have experience in developing projects (creation of displays, ...) and managing different stakeholders.
• You have strong analytical skills and can think out of the box
• You are enterprising, a team player and an initiator.
• You are familiar with Belux retail landscape
• You have an affinity with food
• Attractive points in the role

Responsibility

• Flexibility
• Career development
• The opportunity to develop yourself professionally within an international context
• An attractive salary and fringe benefits with possibility to work 80%