Portfolio & Channel Activation Coordinator | Beverages


Brussels

Industry

FMCG

Languages

DU, FR, EN

G.R.A.M.

Challenger

With great brands comes great responsibility

Our client is an internationally renowned American company active in the beverage Industry. Their brands are some of the most popular and loved ones of them all.

Your Challenge

In this position, you will build & guide cross brand and omni-channel campaigns to exploit the full potential of our client's beverage company portfolio.

Your Responsibilities

  • Develop the annual brand plan for the portfolio of brands and deliver on its targets in an autonomous way
  • Building marketing plans for multi brand occasions
  • Leading cross brand initiatives regarding sustainability with focus towards the consumer
  • Leading channel specific marketing campaigns to maximise commercial opportunity of their full beverage portfolio
  • Develop commercial plans within specific marketing campaigns that touch multiple of their brands
  • Lead the communication process and routines to engage the internal sales organisation
    •  
    • Pilot amplification and execution in points of sale by building over proportional commitment with all relevant departments
  • Define choices and manage marketing investment allocation for the respective campaigns
  • Extract, analyse and interpret market, shopper, consumer and brand health data resources autonomously & use these to define right strategies and/or finetune existing plans
  • Measure results of marketing efforts through monitoring and analysis & report on achievements

Your Profile

  • +4 years experience in a marketing related function: brand, category, trade or shopper management
  • Great Project Management
  • Knowledge of and a passion for building brands
  • Strong communicator
  • Networking & influencing skills (matrix organisation)
  • Distil complex opportunities into compelling business cases
  • Ability to define consumer insight & translate into strategy & plans
  • Pursue innovation and change with a mind-set of continuous improvement
  • Creative mind set & entrepreneurial approach
  • Fluent in Dutch, French & English

The Offer

  • A challenging, manifold and meaningful job that makes a difference in a the Belgian & Luxembourg market
  • A great international working environment full of positive spirit and energy
  • Competitive benefits package paired with internal development opportunities
Portfolio & Channel Activation Coordinator | Beverages

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Amélie Lemaire

Recruitment Consultant

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