Category Manager | Retail non-food


Houdeng-Goegnies, Hainaut

Industry

Retail

Languages

EN, FR

G.R.A.M.

Challenger

Since its creation over 30 years ago, Maxi Toys has grown to become one of the leading players in the toy market in Belgium and several European countries.
With its 126 stores spread over France, Belgium, Luxembourg and Switzerland (all profitable) and a turnover of 150M€, the company is today one of the Top 5 most powerful brands in its sector.
Despite a particularly chaotic year in 2020, impacted by the mandatory closure of non-essential stores for several months, the toy market has managed to hold its own, with revenues declining by only a few percent in Europe (-1.5% in France, according to panelist NPD). It's a market in full mutation, notably thanks to the development of e-commerce, but extremely resilient, and above all, always fun!
After two trying years, Maxi Toys now has a solid partner it can count on: its shareholder King Jouet, leader on the toy market in France. Together, they have established a clear strategy for Maxi Toys, so that the brand can adapt to the current market, in particular by accelerating its digitalization and implementing a strong omni-channel development plan.
2021 will be the year of all possibilities for them.

In this context, they are actively looking for a Category Manager for their headquarters in Houdeng-Goegnies, Belgium. 

Your challenge

As a Category Manager you are responsible for the overall monitoring of your perimeter (market share, turnover, margins, delivery terms, differentiation, promotions) in order to optimize its profitability, while keeping the ultimate goal of long-term customer loyalty.

Your responsibilities

Your main tasks would be the following:

  • Develop a cross-channel strategy for your categories according to the brand policy defined by the management after analysis of the market and consumer needs
  • Optimally coordinate purchasing, supply chain and sales activities (on- and offline) in close collaboration with the Supply Chain, Marketing and Digital & Network departments
  • Ensure supplier contacts in Europe and Asia, and negotiate prices and conditions with suppliers in your area
  • Implement the marketing strategy according to the different distribution channels
  • Establish and ensure the follow-up of your annual purchasing and forecasting plan for your categories, based on a set purchasing budget
  • Ensure a rigorous follow-up of the sales and margin figures of your products and the competition
  • Develop your shelf presentation, in terms of optimum assortments and merchandising, always with profitability objectives in mind
  • Design promotional plans for stores and e-shops
  • Guarantee the quality policy, as a commercial and strategic asset
  • Ensure compliance with the legal and regulatory framework and procurement policy
  • Develop the company's own brands to strengthen their differentiation ​​​​​

Management, creativity, sociability and responsiveness will be the keys to success in the function, coupled with skills in product range renewal, margin monitoring, market analysis, collection construction, procurement and quality processes.

You will report to the Purchasing Director.

Your profile

  • You have a Master's degree in economics or business, or have equivalent training based on your business experience
  • You have at least 5 years of experience in an equivalent position. Retail experience is essential
  • You speak French and English perfectly, and you have some knowledge of Dutch
  • Thanks to good relations with internal services (sales, marketing) you are able to define a coherent strategy for positioning collections and margins
  • You are able to establish and follow up a purchase budget
  • You are able to communicate effectively and relay various information to other departments of the company (merchandising, sales, marketing, ...)
  • You have an analytical mind and are used to working on KPI's
  • You know how to exercise control over the entire supply chain, from order to delivery to the point of sale
  • Availability and stock rotation are a common thread for you
  • Incoterms and quality standards hold no more secrets for you
  • You think and act in an omnichannel perspective
  • You have the temperament of an entrepreneur and merchant
  • You are an outstanding negotiator
  • You adapt easily to a changing environment
  • You are willing to travel regularly to prospecting fairs, both in Europe and Asia. You will also visit suppliers' showrooms in the Benelux or in France on a regular basis

Among the required qualities, you will need a vision and a fine and current knowledge of the international retail sector. You understand the opportunities associated with a chain of stores moving towards the omnichannel and you seize these opportunities!
You have both a strategic vision and a concrete mind, a sense of analysis and synthesis, and the ability to lead and coordinate. You are an inspiring example for your team.
 

What's in it for you ? 

  • A position with multifaceted responsibilities and high added value for the organization
  • The opportunity to showcase your organizational skills, creativity and responsiveness in an expanding Group and a pleasant, dynamic and flexible working environment
Category Manager | Retail non-food

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Hélène Bozet

Recruitment Consultant

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